6 Tips for Effective Every Door Direct Mail
6 Tips for Effective EDDM
Booklet Printing In Tampa, FL
Every door direct mail is an easy and affordable way to reach customers. Direct mail is a tangible advertisement that get the attention of consumers. If executed properly, you’ll achieve your desired results. We’ve listed some tips that will make your every door direct mail (EDDM) campaign more effective.
1. Timing
Don’t overlook timing when it comes to sending EEDM advertisements. Time is everything if you have a limited-time offer you’d like your customers to take advantage of. If you want to promote a seasonal or holiday sale, you must ensure mailers reach customers at the right time.
2. Know Your Target Audience
Research your area demographics before sending out EDDM. Your target audience could be your closest neighbors or they could be further away. Knowing this will ensure you reach the right people.
3. Choose the Right Printer
Choosing the right digital printer can be the difference between great quality mailers and poorly designed ones. Every door direct mail printing in Tampa provides you with high-quality printing at affordable rates.
4. Assess Your Budget
A predetermined budget is at the core of executing your campaign goals. You can send out up to 5,000 mail pieces with EDDM, so choose how many you want to send out based on your budget.
5. Effective Design
Your mailers can be custom designed or you can use a template. Templates are easier and faster, but they do not offer the uniqueness that custom designed mailers do. Leaving the printing to a professional can save you time and energy. When you’re ready to design, keep some of these strategies in mind:
- Display contact info and social media prominently
- Have a strong call to action
- Offer discounts
- Use bullet points
- Use eye-catching colors and fonts
5. Help Customers
Instead of just advertising a product or service, find a creative way to offer solutions. If they have a pest problem, offer them a solution.
Order your Every Door Direct Mail Campaign in Tampa today through our website, give us a call at 813-774-6837, or visit us at our new retail store located at 1723 W Kennedy Blvd #101, Tampa FL 33606.
