Every Door Direct Mail: What Are The Benefits?
Benefits of Every Door Direct Mail
EDDM Printing in Tampa, FL
Every door direct mail printing in Tampa is becoming more and more popular as a form of advertising for brands. Every door direct mail (EDDM) is a way for brands to deliver direct mail to every door in the area. Because there is no way to target your mailing based on demographics or income levels, companies can use the United States Postal Service’s online tool to select a ZIP code or specific postal route and mail to every address in the selected area.
Benefits of Every Door Direct Mail
The biggest benefit of Tampa every door direct mail printing is that it is extremely cost effective. The United States Postal Service offers EDDM for as low as 14.5 cents per piece, which is less than half the price of Bulk Mail, and less than a third of the price of a First Class Stamp. If a brand is looking to have EDDM delivered to multiple ZIP codes surrounding their business, this is a very cost effective marketing tool.
Is EDDM Right For Your Company?
Small businesses sometimes don’t have the budget for extensive advertising, and while EDDM is a less expensive tool for marketing your brand, it isn’t always for everyone. If your brand targets a very specific audience base, EDDM might be right for you. For example, a lawn service probably wouldn’t want to send to every single address in a large area if a large portion of those households are apartments where residents don’t mow their own lawns. At Tampa Printer we’ve complied a list of businesses that are well suited for EDDM:
- Car Washes
- Auto Sales
- Computer Repair
- Carpet Cleaners
- Dry Cleaners
- Gyms/Fitness Centers
- Dental/Doctor Offices
- Retail Stores
- Restaurants
- Real Estate Companies
- Insurance Agencies
- Barber Shops/Salons/Spas
- Tax Prep
- Veterinarians
- Urgent Care
- Pharmacies
However, just because your brand’s industry is not listed above, it doesn’t mean EDDM can’t work for your company. Just do a little research, and figure out the pricing for your area. If the costs are reasonable, and the mail will be beneficial to 1,000 out of 2,000, it might be a good experience for your marketing company to try.
Order your every door direct mail printing in Tampa today through our website, give us a call at 813-774-6837, or visit us at our new retail store located at 1723 W Kennedy Blvd, Tampa FL 33606.
