Magazines and Catalogs:Tampa Printer
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Magazines and Catalogs:
An often-overlooked solution for getting your brand or business more well-known, or acquiring more customers is the “old fashioned" magazine. If you're one of the many business owners who haven't considered this as an option for growing your business, or reaching a larger audience, keep reading! And if you doubt that magazines are still an effective way to reach your existing or new customer base, go take a look at the magazine rack that still exists in every grocery store or retail outlets like Target or Publix
When developing a marketing strategy for your brand, business or company, one medium that should be seriously considered is the magazine. There are many companies, both large and small that put out a magazine monthly, quarterly or yearly. Depending on the product or service that is offered, the frequency of having a magazine printed might be different than what everyone else is doing.
When formulating a strategy for having your magazine printed, there are several important areas or topics that should be reviewed, so that when the magazine is printed, there is a positive return on the marketing dollar investment.
Your Audience
First, give some thought about the audience or customer that you are attempting to reach. Does your company, service or product warrant having a magazine printed? Will there be enough content, both written and/or photography that it makes sense to design, publish and print a magazine? For example, a magazine that is printed four times per year might be a great idea for a lawn care company, since there are four seasons in the year. This lawn care company could offer lawn services in the warm months, and snow removal services in the cold months. It's easy to see that this type of business could support having enough content and ideas to share with their customers to have a magazine printed. However, on the other end of the spectrum, if your company manufactures snow shovels, it might be hard-pressed to justify having a magazine designed, printed, and then delivered to it's customers.What to Consider
When considering magazine printing, don't forget that in addition to the design and print service, there will be an additional cost to have them delivered – which may or many not make good financial sense. It's a good idea to keep in mind that postal rates have been going up every year – can you think of a time when the US post office actually reduced rates? As far as anyone knows, that day is not coming soon – if ever at all! The way that magazines have traditionally been printed is by using the offset printing method. Assuming that all of the magazines will be the same – in other words, no changes to the content, no custom covers, etc., then the offset method is an economical way to get your magazine printed. Because of advances in modern print technology, such as those used at Tampa Printer, a digital press should not contain any setup or version changing charges.Questions About Magazines and Catalogs?
One of the biggest questions that seems to come up with everyone who is looking at having a magazine printed is, “how many copies will I need"? It's recommended that if there are less than 2500 copies of the magazine to be printed, then an offset printing process is likely the most efficient and cost-effective method. For magazine printing jobs where there will be 5,000 or more copies, it's likely that using a digital printing service will be more budget-friendly. The team at Tampa Printer will be glad to work with you to determine what the best plan is for your printing job so that you get the results that you want. Did you know that Tampa Printer is available to provide editing, copywrite and design services for your next magazine? The design team are experts at translating your rough-sketch ideas into professional looking magazines that will show your existing and new customers what it is that your company has to offer. The design team at Tampa Printer has over fifty years of combined experience and are experts at printing magazines on either a traditional offset printing press or printing your magazine on a digital press.Our Approach
One of the newer strategies that many companies are adopting is the idea of “print on demand". Prior to the arrival of advances in printing technology, this was not an option. However, these days a company is able to put together a magazine in a digital format, making changes as needed, and only printing the number of copies that it might need depending on the circumstances. For example, one company might offer services to the business world that involve leasing jets. This company could put together a magazine about the company, the aircraft it offers, rates, availability, etc. Then, at different trade shows, the number of magazines to be printed could be done on-demand, depending on how many attendees there might be. This helps to control costs, an important factor when deciding on a magazine printing strategy..