How to Pick a Business Card?
While it may seem there's a decline in sales in the printing industry, most businesses still rely on business cards to promote their product and services. Business cards are small, yet useful marketing tools to show your audience the purpose of your company. With so many printing companies in the market, it can be hard to choose which one. Tampa Printer is an online printing service that specializes in full-color offset and digital printing. They've been in business for years and guarantee to offer the best service. To help set your business apart from others, you need to know the best business card for your company.
Aside from the necessary information that goes on a business card (e.g., company name, email address, etc.), the card must be visually appealing, simple yet effective in impressing upon the mind of your audience. Here are factors to consider:
- Depending on your business type, a standard template business card will not do your company any justice. Sometimes you must be creative to make your business card memorable. For example, it is reported that a barbershop designed their business card into a shape of scissors. Even if you feel making your business card into a unique shape is unfeasible, there are other options besides plain cardstock. Tampa Printer offers silk and suede business cards. Silk business cards are printed on premium 16pt cardstock, whereas suede business cards have a suede coating and printed on 19pt cardstock.
- It's easy to hand out a lot of business cards to everyone you meet, but is it useful? Does the person seem impressed with your business card, or is it something that'll get lost in their glove compartment or get tossed in the trash? You may have a killer delivery, but if your business card is just ordinary, it can reflect poorly on your creativity to engage with your audience. Try indicating your company intuitively and engagingly. Also remember that depending on your personality and your company, a traditional business card may suffice.
- As already mentioned, your business card should include at least the company name, your name, title, email address, and phone number. So, your card is visually appealing, refrain from placing text over images. Avoid italicized and underlined text. Your font should be easy-to-read like Times New Roman or Arial.
- Make sure there's enough space between different lines, so it's easy-to-read.
- Don't overcrowd your business card. Most people are excited and want to include so much information onto a small card. The result is the audience getting confused or overwhelmed with your message.
Despite the digital age slowly stamping out traditional stationery, most businesses still rely on business cards. A business card can be memorable and want to persuade your audience to keep it and contact you for your services. Though you may have a killer delivery, if your business card is not creative or has too much information on it, your card could end up in the trash. Tampa Printer offers a variety of business cards for your company and can assist you with choosing the design and texture to fit your company and your personality.
Order your custom printed materials today through our website, or by giving us a call at 813-774-6837, or visiting us at our retail store located at 1723 W Kennedy #101, Tampa FL 33606
