Three Tips for Launching a Successful Direct Mail Campaign
In today’s digital era, there’s an ongoing myth that print media is dead. The fact is, direct mail marketing campaigns continue to blow digital campaigns out of the water, with an incredible 4.4% response rate when compared to the paltry 0.12% rate of online campaigns. A direct mail campaign can lead to a remarkable 34% new customer acquisition rate, meaning that you can not only precisely target the eyes of your community, but also get an impressive return on your investment.
However, these numbers aren’t going to generate themselves. You have to do your part, too. There are a few quirks to running a successful direct mail marketing campaign, but if you follow these three tips, you can help ensure that your next direct mail campaign is a resounding success.
Know what your audience wants.
A perfectly curated marketing campaign that relies on inside jokes for millennials may be a complete hit of your target audience is a group of thirty-somethings, but what if you’re trying to capture the attention of baby boomers? Before sinking all of your capital into designing your next campaign, be sure to research and actually understand who your target audience is. That way, you can not only avoid alienating them, you can also help ensure that you’ll get the response rate you desire.
Be creative in your design.
Every single year, the average American receives 848 pieces of mailed solicitations. They even have a word for it: junk mail. To avoid letting your direct mail campaign be tossed before being read, you need to make sure it stands out from all the other mail that they get. An eye-catching, custom design can make all the difference in between having your mail thrown away and actually getting read.
Include a call to action.
What is your end goal of your direct mail campaign? If you don’t know, then how can you expect your customers to know, either? Make sure you are clear in outlining what you want your audience to do, whether you want them to click over to your website or to take you upon an exclusive customer discount. Be sure to include a clear-cut call to action in your direct mail marketing campaign to avoid a disappointing ROI on it.
Of course, there are also some serious “don’ts” to avoid when planning your next direct mail campaign. Don’t let it slip out the door without first carefully proofreading it. Nothing can tarnish your name quite like typos or spelling errors on your mailings. Also, don’t forget to follow up with your potential customers, especially if they reached out to you specifically due to your campaign. Finally, don’t trust your next direct mail campaign to just anyone. We here at Tampa Printer can help you design and launch your next campaign, no matter if it’s just a small, 250 piece order or an extensive 100,000 item campaign. We look forward to serving you on your next direct mailing project!
Order your custom printed materials today through our website, or by giving us a call at 813-774-6837, or visiting us at our retail store located at 1723 W Kennedy #101, Tampa FL 33606
