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How To Increase Your Magazine Subscriptions

How To Increase Your Magazine Subscriptions

Magazine Printing in Tampa, FL



Tampa Printer knows that companies that send out custom magazines in Tampa have one goal in mind, increasing their subscriptions. We know that there are plenty of ways to make customers choose buying subscriptions over single issues, and in this article we will discuss them.

Determine Your Ideal Audience

There are a few factors that come into play when determining a company’s ideal audience for their custom magazine printing Tampa.

  • Do you know which gender dominates among your current and targeted subscribers?
  • What are the age groups that will be most interested in your magazine? This will help you when deciding which language and promotion methods are adequate, depending on the age group.
  • Where do your best subscribers currently live? It’s important to determine whether or not your custom magazine in Tampa interests global readers or just local readers. What are other related interests of your ideal audience?

Incorporate Appealing Design Elements

Once you determine your ideal audience, we suggest checking the design elements, such as the font, to see if it’s appealing to your audience. Another design element to consider is the front cover. You want a front cover that is visually engaging towards your targeted audience and that will influence their purchase decisions. A magazine with a high-quality cover will stand out from similar magazines with poor creations.

Promote Your Magazine Through Social Media

Having clearly specified the ideal audience for your magazine, you can accurately assume which social network to use when promoting your magazine.

LinkedIn

If you are a professional company, like a law firm or advertising company, we suggest promoting your company’s custom magazine through LinkedIn. You can promote the magazine through your company’s LinkedIn page or post about upcoming issues in similar interest groups in the LinkedIn network.

Facebook

Another good social networking platform to use is Facebook. If you’re a local company, such as a plant nursery or a landscaping company, Facebook is the perfect place to promote your magazine. Again, you can post updates on upcoming issues or articles through your company’s Facebook page, but we suggest joining open interest groups and sharing updates through there as well. You can publish magazine entries in open interest groups, or even read through the posts and answer any questions you might know and link to the online edition of your magazine.

Twitter

Twitter is a great place to build subscribers for your custom magazine. You can share entries, countdowns to the next publication, and more. We highly recommend that if you use Twitter to promote your magazine, you use one constant hashtag so that a reader can find you easily.



Order your custom printed materials today through our website, or by giving us a call at 813-774-6837, or visiting us at our retail store located at 1723 W Kennedy #101, Tampa FL 33606

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