Why Print is Important For Your Business
Use Print Advertising to it's Full Potential!
Tampa Printer can assure you of friendly service
and quick turnaround on any products you order.
Getting the Word Out is Hard
It's getting harder to get noticed in the business world. Around 5 million businesses operating in the United States at any time. That means competition for your target customers has gotten fiercer. There's always going to be well-funded competitors who are paying more for your customers' attention.
One method of advertising is through digital advertising such as banner ads, pop-ups, and social media. It's often much cheaper to advertise online.
Cheaper Doesn't Mean Better
You can pay for ads online, but many customers won't appreciate seeing those ads. People become overwhelmed with online ads especially retargeting ads. You know, the one that somehow follows you when you're casually browsing the internet. At the same time, if you're not careful digital advertising could blow through your budget. This is especially true if you don't conduct market research beforehand.
Print is still a great choice for marketing and advertising. Here's why:
Print is Local
This means that if you want to market your products or services to a local city, print is the best bet! You can better position your local company with a well-located standard outdoor banner. You inform your customers about the features of using your service in a trade show with a superbly designed retractable banner stand.
Physical Advertising is Memorable
Flyers, postcards, business cards, and brochures also help companies with their local presence. Unlike digital images and videos, print is not limited to your computer or phone. You can always refer back to it or give it to someone else. A business card or a brochure is better at establishing a connection, rather than relying on asking them for their social media profile or e-mail.
It helps your lead generation as print has to be fully experienced. A USPS study shows that people spend around thirty minutes reading their mail.
Print is Credible
With the rise of fake news and bogus websites, customers have a harder time distinguishing whether a business is legitimate or not. Investing in print media helps you tell potential customers that you are serious about your business. With printed materials, you have a physical and tangible presence in the world. Therefore, your company's branding improves.
More Control With Print
You can better control the design in print. Unlike in digital platforms, where you are at the whims of a social media company. These sites might not present your ad or content in the best light. Whereas print media takes this away by giving you complete creative control with how you tell your brand story. There is no way of interrupting someone through pop-up ads or spammy e-mails with print advertising. Social media also uses algorithms to decide what content gets presented. That's not the case with printed materials!
To conclude, print media is not going away. Customers will always be more trusting of something tangible, and convenient. Print is a professional way customers can get to know your business.
We can make implementing marketing and advertising campaigns through print easy!
Tampa Printer is an industry leader, specializing in quick printing services. We specialize in everything from business cards, postcards, and brochures, to documents, banners, posters, and booklets, and magazines and so much more. Located in Tampa, Florida, we have been in the business for more than 20 years. We're proud to have the fastest turnaround in the city.
Order your custom printed materials today through our website, or by giving us a call at 813-774-6837, or visiting us at our retail store located at 1723 W Kennedy #101, Tampa FL 33606
